Promax: Good News, Bad News.

For years I ate Promax protein bars like they were going out of style. Double Fudge Brownie, Chocolate Mint, Raspberry Truffle, and Cookies and Cream were all delicious and nutritious. That is, until the FDA made printing Trans Fat content mandatory on all consumables. I’ll never forget that fateful day when I discovered that my beloved Promax bars contained a couple grams of Trans Fat.

Now, did that change anything? Not really. I had been eating them for years, and my cholesterol level is a champ, and they were by far the best protein bar brand I’d ever had. But alas, the mental image of taking in bucket of Trans Fat disgusted me, and so I had to end my relationship with Promax.

Last Sunday Monika and I were at Central Market and I picked one up, just for kicks, to shed a tear and reminisce about the days of old. To my surprise, a cursory glance at the package revealed “all natural” and 0 grams of Trans Fat! Could it be true?! I grabbed a couple bars to see if my old friend had really returned. Well, I just finished the staple, Double Fudge Brownie, and am pleased to report that Promax still tastes better than the alternatives, but not nearly as good as it used to taste. Whereas I used to think of them as “delicious” I now think it’s just “good for a protein bar.” But such is life. Damn you, delicious Trans Fat!

At least Promax is now an option again, and wasn’t banished from my life forever, like Muscle Milk. If you’ve never heard of Muscle Milk, it’s a protein shake loaded with fat, and it’s absolutely delicious. It literally tastes like a milkshake. But of course, all good things must come to an end, and Muscle Milk met its demise in my eyes when my wife sent me an article about how MM gives you brain damage over time. Promax, you were never that bad!